The livestream for Netflix's third annual Tudum fan event garnered 78 million views across all of the streamer's social platforms Saturday, marking this version -- presented in front of 11,000 people in São Paulo, Brazil -- as up 86% in viewership from last year's 41.8 million views, and more than 203% from 2021's initial 25.7 million. Netflix likely didn't set out to bring the in-person Tudum crowd to tears during the three-hour event -- but once they started flowing, it...
Netflix
Marian
Lee
Chief Marketing Officer
Lee often likens her job to being an explorer who is always on the hunt for new places to reach potential Netflix viewers and subscribers. Lee and team had a busy 2024 in marketing big events, such as “The Roast of Tom Brady” in May and the Jake Paul vs. Mike Tyson fight in November, as the streaming giant moved forcefully into live content, sports and the mammoth long-term pact that Netflix inked with WWE early in the year. She likes to blend mediums, such as 3D billboards and viral digital breadcrumbs that lead viewers to sleeper hits such as “Baby Reindeer” and “Beef.” Lee’s remit includes unprecedented volume of series, movies and other programs across nearly 200 countries. It’s dizzying, but she is no stranger to global streaming platforms. She came to Netflix in 2021 after eight years at Spotify, where she rose to VP and co-head of music. Before that she worked in the world of fashion, holding senior roles at Conde Nast and J. Crew.